Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 ...
‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.
laconceria2d
UGG dispute: Australian Leather adopts ‘Since 1974’ for foreign countries
UGG boots have been disputed for almost 10 years between Americans (Deckers) and Australians (Australian Leather). In order ...
FashionUnited13d
Australian footwear brand Ugg Since 1974 changes name after legal battle with Ugg
The Ugg Since 1974 name will no longer be used outside of Australia and New Zealand. In international markets, the company ...
‘Extremely hard’: Aussie brand Ugg Since 1974 forced to change name amid bitter trademark battle
An Australian Ugg boot manufacturer forced to change its name amid a bitter legal fight with a US clothing giant over its sheepskin footwear says it’s just the start of a shakeup of the market.
yourlifechoices.com.au12d
Iconic brand UGG changes its name because of this reason
For over five decades, the term ‘UGG’ has been synonymous with the cosy, sheepskin-lined boots that have warmed the toes of ...
Iconic Aussie brand UGG forced to change name after 50 years: 'Came as a surprise'
UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being ...
JD Supra6d
UGG(H), My Business Needs to Change its Name –A Cautionary Tale for International Trademark Strategy
A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States. Deckers ...