Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to use the ...

You're imagining a pair of soft sheepskin boots that are, let's face it, kind of ugly (we're allowed to say that – apparently ...

The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being forced to change its name amid a bitter lawsuit.

It’s extremely hard to fight a lawsuit against a multi-billion dollar company, especially as a family-owned, Australian-made business.’ ...

Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a multibillion-dollar company." ...

“We are the original and we will still be the original ... Deckers Outdoor Corp The lawsuit is still ongoing. In Australia, ugg is a generic term for any sheepskin boots — that have been ...

The original Australian ugg boot maker is being forced to change ... and we also own the trademark here in Australia, New Zealand, where the boots originated, where ugg boots originated," owner ...

But it turns out there's been a bitter trademark war waging over the boots in recent years, and a heavy blow has just been dealt to an Australian family-run Ugg boot manufacturer by California-based ...

As a result, Watts said that the brand will now no longer be known as “Ugg Since 1974” outside of Australia and New Zealand. Instead, it will be called “Since 74” throughout the rest of ...

However, many shoppers are now discovering that the shoes they've been wearing for decades aren't actually made in Australia. They're not created by the original ugg brand unless they were ...

In Australia and New Zealand the brand would still be called UGG Since 1974. 'We are the original and we will still be the original, no matter what our label says on the back of our boots,' he ...

The original maker of iconic Australian sheepskin ... to restrict” the Australian company’s accounts in Australia. While the Ugg Since 1974 account appears on TikTok, it does not on Meta ...