Australian shoe brand Ugg is forced to change its name after it lost a legal battle with the US company that holds the ...

For over five decades, the term ‘UGG’ has been synonymous with the cosy, sheepskin-lined boots that have warmed the toes of ...

The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being forced to change its name amid a bitter lawsuit.

The Aussie-owned business has been bullied into dropping one simple word from its brand name after an American footwear giant launched legal action.

For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.