Primark shoppers have been blown away by one particular dress they're describing as the 'dress of the moment'. Fans of 90s TV sitcom Friends have also drawn comparisons between the dress and ...

Primark customers have been raving about an £18 backpack that's "ideal for hand luggage". The quilted bag, available in black, beige, or leopard print, has received rave reviews after Primark ...

Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

Fans of the TikTok-famous Jellycats have fallen in love with Primark's new soft toy collection. The adorable plushies have arrived just in time for Valentine's Day, and they could be the perfect ...

Do you dream of giving your home a Pinterest-worthy makeover without breaking the bank? If so, Primark’s latest home decor collection is the perfect place. But, you’ll have to be fast to get ...

If you're on the hunt for an affordable yet thoughtful Valentine's Day gift, Primark may have just the solution. The retailer has impressed shoppers with its new range of items that can be used to ...

Primark shoppers have been blown away by one particular dress they're describing as the 'dress of the moment'. Fans of 90s TV sitcom Friends have also drawn comparisons between the dress and Rachel ...

Vici Collection’s paisley dress stopped my mom in her tracks. She knows it’s too early to be thinking about Easter, but she’s still saving this tiered maxi style for the occasion.

Designed in collaboration with Victoria Jenkins, founder of adaptive fashion brand Unhidden, the collection will be available from 28 January in 31 stores nationwide and via Primark’s click and ...

Primark has unveiled its new adaptive clothing collection that has been created in partnership with adaptive fashion designer and disability advocate, Victoria Jenkins. The move follows last year’s ...