One way to maximize your aura when walking into a room is a branded handbag. In India, there are both local and international ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Esports World Cup Foundation’s Mohammad Al Nimer on the effect of marketing strategies and campaigns being considered ‘cool’ by gamers.

Omega's new Olympics-themed watch is the brand's best dress watch in decades, thanks in part to the return of one vintage ...

Although the brand icon Lexus RX crossover SUV is the brand's bestseller (and the bestselling luxury vehicle overall), our ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...