Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

The Texas Tech football team will head to Houston for a Big 12 Conference matchup on Oct. 4. Here's what to know about the ...

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

Throughout the offseason, Brett Yormark has emphasized the Big 12’s preference for a 5+11 format for the College Football ...

So, who are the top offensive players for the Texas Tech football team in 2025? Here are our picks: ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

On Friday morning, Lake Ridge (Texas) five-star offensive tackle Felix Ojo chose Texas Tech over fellow finalist Texas and ...

Texas Tech football coach Joey McGuire opened up at Big 12 Media Days about the re-recruitment of Micah Hudson and how the ...

The influx of investment has trickled down to the high school level where Texas Tech landed Mansfield Lake Ridge five-star ...

As the Big 12 enters its second year without powerhouses like Texas and Oklahoma, pundits have shifted their focus toward ...