The Australian Open is getting in on the newest trend in the sports world by re-creating tennis matches in video-game form ...

The Australian Open has introduced animated avatars to stream matches on YouTube, due to broadcast licensing restrictions.

Using an approach tried by the NFL and NBA, the year’s first grand slam is using Wii-like characters to attract a younger audience.

The Australian Open is broadcasting live coverage of its ongoing tournament in the style of Wii Tennis on its YouTube channel ...