I investigated further. On Shiner Beer’s X page, an ad poses the question: “Why is there a ram on Shiner Bock labels?” A man standing beside a sheep answers the question simply: “ ‘ Bock ’ is a German ...

Suntory Spirits, a company that manages Suntory Group’s alcoholic beverage business in Japan, announced a total investment of ...

Rio Inaba, Suntory’s chief digital innovation officer, said the Japanese company's blockchain pilot "went really well." ...

Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...

Beer is evolving into a sensory journey, with consumers exploring unique flavours and beer cocktails. Innovative recipes like Citrus Burst Shandy and Berry Mint Cooler transform beer into a ...

A beer logo created in memory of a celebrated Sheffield knife maker has been redesigned after a complaint that it encouraged violence was upheld. The branding for the ale "Stan" included a cartoon ...

OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans. OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans. Emma Roth is a news writer ...

But the visual representation of this industry disruptor is not a swirling black-void logo à la OpenAI, or even a robot. Instead, it’s a friendly blue whale. This diverges from branding trends ...

Suntory Global Spirits is a world leader in premium spirits, crafting iconic brands such as Jim Beam, Maker's Mark, and Hibiki. With a heritage dating back to 1795, the company is committed to ...