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Landing pages work through elimination. They take out everything that’s not required (like navigation links, sidebars, footers, etc.) and put the focus completely on the intended action.

When people think of Google subscriptions, YouTube is likely what comes immediately to mind. As of Q3 2020, YouTube TV has 3 million customers in the US, while Premium/Music Premium is at 30 million.

5. Stay Above the Fold When a lead comes to your landing page, they’re there for a reason: to get the asset or offer they’re looking for and maybe get some extra information along the way.

A soft-landing page for the World’s best-selling Formula One magazine F1 Racing has been created by Xcetera Media. The Bath based agency has created the page for the Haymarket owned title, the ...