This case study, a rebranding campaign by Mars Inc., global manufacturer of confections and other food products, revitalizes its long-standing but fading brand —the Starburst candy bar— by fancifully ...

The Sparkling Ice STARBURST RED PACK is already available on Amazon and will begin rolling out to retailers nationwide in February. The Sparkling Ice STARBURST Watermelon flavor will also be available ...

These Starburst Jello shots are a delicious and creamy strawberry Jello shot with the flavor of everyone’s favorite chewy fruit candies. Easy to make and perfect for parties, these are a fun and ...

Classic and thoughtful are just a couple of ways you can describe Sweethearts (aka the “it girl” of Valentine’s Day candy).

Like the STARBURST-inspired Sparkling Ice flavors launched in 2024, the latest flavors capture the creamy taste of the fruit chew candy from the popular STARBURST FaveReds™ pack in the iconic tall, ...