Walmart's redesigned 'spark,' which is part of this week's new logo launch. (Walmart) The changes may be hard for the "unobservant eye to spot," writes the Fast Company website, while explaining ...

The retail giant, recognized globally for its sprawling stores and iconic yellow spark logo, has introduced a redesigned logo to reflect its modern approach and commitment to evolution.

The Walmart spark appears largely the same as before but will play a different role in branding, with wider separation from the Walmart name on assets like storefronts. It’s a move intended to ...

The country’s largest retailer announced it was introducing an “updated” brand identity that includes tweaks to its signage and the “Spark” the multi-pronged circle logo next to its name.

Retailing giant Walmart has unveiled a new logo to start the new year ... Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones ...