The Walmart “spark” (the yellow sunburst logo) also received a little makeover. Emphasis on little. The company says it now “exudes the energy of Walmart and remains a beacon that guides ...

Walmart's redesigned 'spark,' which is part of this week's new logo launch. (Walmart) The changes may be hard for the "unobservant eye to spot," writes the Fast Company website, while explaining ...

The logo also retains the iconic yellow spark, which received its own subtle refresh. "This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and ...

The retail giant, recognized globally for its sprawling stores and iconic yellow spark logo, has introduced a redesigned logo to reflect its modern approach and commitment to evolution.

The Walmart spark appears largely the same as before but will play a different role in branding, with wider separation from the Walmart name on assets like storefronts. It’s a move intended to ...

Retailing giant Walmart has unveiled a new logo to start the new year ... Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones ...