Resh Sidhu, co-founder and global director of Snap’s in-house AR shop, Arcadia Creative Studio, discusses the rapid evolution of augmented reality and its impact on brand storytelling. She ...

For me, Snap Inc is now leading the way in the development of true AR smart glasses – ones that offer a heads-up display in ...

Meta has been chasing it for years. So has the rest of big tech. But consumers still aren't buying AR or VR headsets.

As our readers were keen to point out, XReal’s latest doesn’t fit the mold of “augmented reality” or even “extended reality.” ...

The potential TikTok ban in the U.S. may be the best thing that could happen to Snap’s Snapchat, which needs to rev. up its ...

At CES 2025, MLVision launched the MLVision M5, the world’s lightest AI-powered AR glasses. Weighing just 25.8 grams, these ...

Gadgets that let you navigate interfaces by moving your hand, like bracelets and rings, were all over CES. And companies want ...

The lease comes as other tech companies have expanded in downtown Bellevue, providing some cause for optimism in an otherwise ...

Learn more› By Kaitlyn Wells and Zoe Vanderweide If you believe the hype, blue-light blocking glasses will prevent headaches, decrease eyestrain, and help you sleep like a baby. But do they work?

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

In a sweeping conversation at CES 2025, the tech exec opined marketing Meta’s AI products, using data effectively, tech regulation and more.

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