The Amazon Echo Frames (3rd Gen) may be the most subtle-looking pair of smart glasses on the market, and they're only $180 ...

Resh Sidhu, co-founder and global director of Snap’s in-house AR shop, Arcadia Creative Studio, discusses the rapid evolution of augmented reality and its impact on brand storytelling. She ...

In dialogue with The Drum’s US associate editor Kendra Barnett, the media executive conjectures on the transformative role of ...

For me, Snap Inc is now leading the way in the development of true AR smart glasses – ones that offer a heads-up display in ...

Meta has been chasing it for years. So has the rest of big tech. But consumers still aren't buying AR or VR headsets.

As our readers were keen to point out, XReal’s latest doesn’t fit the mold of “augmented reality” or even “extended reality.” ...

Artificial intelligence agent operating system Up Network and technology firm DreamSmart announced the launch of the world’s ...

The potential TikTok ban in the U.S. may be the best thing that could happen to Snap’s Snapchat, which needs to rev. up its ...

Smart glasses are getting big attention at CES 2025, with some set to challenge Meta's Ray-Bans. AI watches for children and ...

At CES 2025, MLVision launched the MLVision M5, the world’s lightest AI-powered AR glasses. Weighing just 25.8 grams, these ...