For me, Snap Inc is now leading the way in the development of true AR smart glasses – ones that offer a heads-up display in ...

Resh Sidhu, co-founder and global director of Snap’s in-house AR shop, Arcadia Creative Studio, discusses the rapid evolution of augmented reality and its impact on brand storytelling. She ...

The potential TikTok ban in the U.S. may be the best thing that could happen to Snap’s Snapchat, which needs to rev. up its ...

While the debut received significant media attention, the glasses never caught on with the wider public, but Snapchat relaunched them once and aims to be a big part of the growing AR industry.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

As our readers were keen to point out, XReal’s latest doesn’t fit the mold of “augmented reality” or even “extended reality.” ...

Gadgets that let you navigate interfaces by moving your hand, like bracelets and rings, were all over CES. And companies want ...

Producers of hi-tech connected eyewear are multiplying their innovations with increasingly discreet models in an attempt to ...