“To really unlock the full potential of AR with glasses is something that’s really exciting to us.” The company also on ...

Snap, the company behind Snapchat, is making its latest Spectacles AR Glasses more affordable to students and teachers with a ...

Snap is introducing a new "Challenge Tags" rewards program for AR developers to win cash prizes for submitting Lenses.

Resh Sidhu, co-founder and global director of Snap’s in-house AR shop, Arcadia Creative Studio, discusses the rapid evolution of augmented reality and its impact on brand storytelling. She ...

Snap Inc (NYSE:SNAP)., the company behind the popular social media platform Snapchat, finds itself at a critical juncture as ...

First off, on creator funding. Snapchat’s rolling out a new initiative called “Challenge Tags” which will offer cash prizes to AR developers based on the originality, technical excellence, and theme ...

I was invited to the London headquarters of Snapchat to try ... to its numerous mobile AR games. And this is where I think the Snap Spectacles and other smart glasses will really come into their ...

The Colours Of Music AR lens translates music into colours and shapes, enabling the user to explore sound through a visual medium Snapchat and the Royal Philharmonic Orchestra have collaborated on ...