For me, Snap Inc is now leading the way in the development of true AR smart glasses – ones that offer a heads-up display in ...

Snap Inc, the parent of messaging app Snapchat, Tuesday announced the fifth generation of its standalone augmented reality ...

Resh Sidhu, co-founder and global director of Snap’s in-house AR shop, Arcadia Creative Studio, discusses the rapid evolution of augmented reality and its impact on brand storytelling. She ...

CES 2025 is packed with futuristic tech, but these are the 11 trends that'll have the biggest impact on our gadget lives in ...

CES 2025 delivered groundbreaking innovations, from agentic AI and Blockchain to health tech and humanoid robotics, highlighting the future of how we experience the world ...

From smart basketball hoops to all-in-one AI gym machines, this is the tech that will redefine how I play, train, and work ...

The potential TikTok ban in the U.S. may be the best thing that could happen to Snap’s Snapchat, which needs to rev. up its ...

Meta has been chasing it for years. So has the rest of big tech. But consumers still aren't buying AR or VR headsets.

The Camera Control button on the iPhone 16 isn't the useful feature Apple thinks it is. It's symptomatic of innovation and feature creep issues at the company.

As our readers were keen to point out, XReal’s latest doesn’t fit the mold of “augmented reality” or even “extended reality.” ...