If you recognize the cold, cloudy beverage, it may be because you yourself have been Smirnoff "iced" in the past. The ...

Shares of spirits company Diageo plc ($DEO) were in the spotlight as the company warned about a potential impact of $200 million to its second half operating profit ...

Sanpellegrino Ciao, Smirnoff Miami Peach, NÜTRL Vodka Seltzer and much more in this week's round-up of beverage NPD ...

Diageo has set an ambition for Smirnoff Ice to reclaim its position as Britain’s top-selling RTD, following years of sales ...

The highly anticipated Smirnoff Fiesta is back, bigger and bolder, promising a wholesome celebration of creativity through ...

Doing what your buddy would do. In 2007 Smirnoff needed to do a communications effort to demonstrate to the Brazilian public opinion that it cared about responsible drinking. However, the brand was ...

EN-RICH-MENT is presenting the event in partnership with Walking With A Purpose. 8. Yakov Smirnoff to play Ohio Star Theater Longtime comedian Yakov Smirnoff will perform March 8 at Ohio Star ...

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Smirnoff has added Smirnoff Miami Peach, a 35% abv vodka-based spirit drink. The NPD combined “juicy-sweet peach flavours with the smooth taste of Smirnoff Vodka that fans know and love”, the brand ...