Shopify reports on merch trends that enhance brand affinity, highlighting creative items, collaborations, and unique designs that foster community connections.

The most talked-about item in her collection was a tank top that boasted the slogan “Men are so BACK,” a phrase Lueder says ...

Morning dress has remained largely unchanged since the 19th century, but breaking with convention can be chic.

Not only did the Crazy Ex-Girlfriend creator/star return for a second year in a row as the Tony Awards' backstage host, but Bloom also successfully commissioned a T-shirt of legendary Broadway ...