Far from a simple container, packaging design is an art, a science and a form of marketing. Thoughtfully designed packaging becomes a tangible expression of a brand's promise, appealing not only ...

The study defines simple packaging design as the extent to which a product package contains few design elements, which lack detail, are similar to one another, and are arranged in regular ways ...

When less is less However, simple packaging design is not always effective. We found that products from generic brands fail to reap the same premiums as minimalist packaging.

Designing product packaging seems daunting at first glance, but it's different in real. Most of the effective designs are based on amazingly simple tricks. Whether you want to design product boxes, ...

These days, Youell owns the patents for a simple yet unique box design called P2 Packaging that's licensed to companies in Michigan, South Carolina and Indianapolis and used to ship car parts all ...

If you see a red, heart-shaped box, you know exactly what's inside. Everyone from Godiva to Walmart (WMT) uses the design, applying a seemingly endless number of variations for such a simple package.

Instead, he sees a combination of approaches — including consideration of resins, bottling technology and package design — to help lead further decreases in container weights.

Founded by Nick Carson and Phillip Akhzar, who used to work for iPhone and iPad repair startup iCracked, the company makes it simple for any business to prototype and then ship product packaging.

“The Package Design Book 4” (Taschen, $59.99) showcases over 400 winning products from the past two years of the Pentawards, an international competition that recognizes creativity in packaging.