Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Ballymena shopping centre Fairhill is set to undergo a £10 million internal revamp ahead of the opening of Primark. The plans ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Primark Home is set to open in the coming weeks as the brand continues to expand its homeware and lifestyle range. Since extending its home range across many of its stores globally in 2021 ...

For those keen to refresh their work-from-home or fitness outfits on a budget, Primark is the go-to destination. The store's latest offering of flared leggings has created a buzz, with customers ...

The 8,700 sq ft Primark Home, will be opening at Fountain House on Donegall Place and follows major growth for the business in the homewares department. The range has been expanding significantly ...

Primark fans have fallen in love with the retailer's new colourful homeware — and it's drawing comparisons to Anthropologie's popular designs. As seen in multiple viral videos, Primark's gone ...

Primark shoppers were excited to see a movie ... Lots were tagging friends planning a shopping trip and who would be which character. A third joked with their friend: "Please can we get matching!

Primark enthusiasts are absolutely smitten with the brand's latest vibrant homeware collection, which is drawing flattering comparisons to Anthropologie's sought-after designs. The high street ...

Primark has introduced a tomato and basil-scented candle for just £5, and it's causing quite a stir among homeware enthusiasts. The unusual scent, which reminds fans of an £85 candle by designer ...

Primark has introduced a tomato-scented candle for just £5, and it's causing quite a stir among homeware enthusiasts. The unusual scent, which reminds fans of an £85 candle by designer brand ...

Primark enthusiasts are swooning over a "gorgeous" £12 reversible bedding set that's been praised as "cute and comfy". The Reversible Rose Duvet Cover Set is causing quite the buzz on social ...