Everything looks better in black, but this unexpected changeup means the watches are even tougher than ever before, too.

Seiko just made two official “Pepsi” watches. This isn’t the type of comedy you’d typically expect from Seiko, which is best ...

For the price, the 1995 Intrepid was a lot of watch. Maybe even too much. Three decades later, it finally gets the update it ...

Seiko has stepped into the spotlight with its most playful and meta watch release yet: two limited-edition “Pepsi” watches ...

In April 2023, Brynn Wallner, better known as the watch writer @ Dimepiece, discovered a photo of John-John wearing a burly ...