The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary drinks giant. Two ...

The all-black 42.5mm GMT (ref. SSK007) pairs a black dial with a bi-directional red-and-blue bezel, the modern Pepsi logo at ...

If you’re not a fan of all-black watches – or if you’d prefer your “Pepsi” watch a little less horologically on the nose – ...

Still conforming to Casio’s cult ‘G-Shock’ principles of 10-10-10 (10 metres’ drop survival; 10 years battery life; 10ATM ...

Timing masterpieces that turn split seconds into sheer theatre ...

That's why we've created this year's ultimate cheat sheet, the second edition of Esquire Essentials. We've eliminated the ...

Looking for more of the freakiest, flyest men's fashion trends 2025 has in store? Swing by our New Arrivals shop, and then check out what our editors are buying right now. The tre ...