Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how ...

and the development of marketing principles and new products. Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

As brands begin to experiment at scale, the question is no longer whether Agentic AI will impact marketing, it’s whether organisations can adapt fast enough to unlock its true value. The Promise ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Most Americans have been aware for some time that multi-level marketing schemes are bad — either through recent books or documentaries like LuLaRich. But did you know exactly how bad?

All of which is why storytelling plays an important role in effective marketing communication. This is the second in a two-part article series in which I highlight the most important principles in ...

The growth of cryptocurrency owes much to the strategic application of digital marketing principles. Through careful SEO, content marketing, social media engagement, and data analysis, digital ...

For leaders, that means modeling the behaviors and principles that earn trust and foster long-term connections. To help you foster strong, lasting relationships with your clients and customers ...

Opinions expressed are those of the author. The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay relevant, it’s no longer ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

In a bold statement of intent, BYD Australia has bolstered its executive team with the appointment of its first chief marketing officer. Kate Hornstein – who has spearheaded the brand’s rapid ...