A Route 66 sign, perched on a pole at the famed Santa Monica pier, advertises the spot as the “end of the trail.” But for ...

Imagine walking down Santa Monica's iconic Third Street Promenade with a drink in hand and soaking in the Southern California sun. That could be a reality soon, after city leaders gave the green ...

Santa Monica’s Third Street Promenade once hosted with multitudes of shoppers, people watchers and patrons of street performers a couple of blocks from the beach. Though an estimated 10 million ...

Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard, is a popular shopping destination with an eclectic vibe.

Santa Monica is shaking things up to bring more life and more people back to the Third Street Promenade with the approval of a proposal that will let visitors sip alcoholic drinks as they stroll ...

LOS ANGELES – A prominent Southern California shopping district is taking a cue from Bourbon Street and the Las Vegas Strip in an effort to draw more crowds. The Santa Monica City Council ...

The city of Santa Monica plans to designate the Third street Promenade as an open container area. The goal is to attract more visitors, but some business owners are concerned it’ll do the opposite.

To draw visitors back to the struggling Third Street Promenade, Santa Monica officials have approved a plan allowing alcohol consumption in a designated downtown zone. Santa Monica officials are ...