Seiko has done the unthinkable and teamed up with Pepsi, creating official versions of a Pepsi GMT and Pepsi diver.

Here, ranked from strong to strongest, are the 13 greatest Rolex watches of all time.

Not so, with the emoji watch. The date compilation instead rotates to show one of 31 emojis each day, including a panda, heart, peace sign and, of course, an emoji-fied Rolex logo.

Rolex says that by “displaying a new emotion each day, the watch brings an element of spontaneity to the wearers' daily life and allows them to invest the reading of time with their changing ...

The Perpetual 1908 was an all-new watch from Rolex when it was presented at Watches and wonders in 2023. For 2024 the model has received a new ice blue dial with a guilloché ‘rice-grain’ motif.

A man looks at Rolex watches in a window display in New York. Spencer Platt/Getty Images Eighty-nine of Rolex's 123 current models included in the analysis are worth more used than new.