On tiny objects like watches, every detail matters. So why does it feel like so many fancy Swiss brands just scrolled through ...

Most of us want to make our mark on the world, and one of the easiest ways is through small and preferably discreet personal ...

Between January 23 and January 26, the Rolex 24 will kick off the start of the 2025 racing season down at Daytona International Speedway’s infield road course. The endurance event has a long and ...

Waiting lists for all-but the hottest professional sports watches are now so manageable for Rolex’s authorised dealers that they are removing the dreaded “Exhibition Only” signs from their displays.

But we have to work to get there. The good stuff arrives Friday and will last through Sunday’s conclusion of the Rolex 24 at Daytona. Until then, drivers will be ordering grooved tires and ...

The prestige of the Rolex 24 at Daytona is rooted in its 63-year history as a mecca of motorsports, and that reputation will be reaffirmed on the 12-turn, 3.56-mile road course in 2025.

Let's kick things off with the rainbow. There's an undeniable Rolex Daytona connection here, with the big 'R' having launched a rainbow variant of that a few years ago. It's the perfect way to ...

Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...

Drawing firm conclusions from the Roar Before the Rolex 24 at Daytona always is a dicey proposition. With IMSA officials keeping a watchful eye on manufacturer disparities, teams also are mindful ...

Drawing firm conclusions from the Roar Before the Rolex 24 at Daytona is always a dicey proposition. With IMSA officials keeping a watchful eye on manufacturer disparities, teams also are mindful ...

Hatton's win represents the eighth on the DP World Tour; his fifth Rolex Series title pulls him alongside Jon Rahm for most all-time. "It feels amazing," Hatton said. "... This is one of the ...

It’s known as the Rolex 24 at Daytona, and has been since 1992, which is the longest stretch in which it has answered to any given name (more on that later). The man-and-machine marathon has ...