This year, especially the early hours of the Rolex, includes some indirect celebrity involvement, of the late-night TV variety. The pole-winning No. 24 BMW prototype, which enjoyed a lead of 10 ...

The garage is buzzing at Daytona as the countdown gains steam before the Rolex 24. Last-minute prep work continues as the 1:40 p.m. start time nears.

The Rolex 24 has enjoyed plenty of star power over the decades. Paul Newman was the most famous name ever stitched onto a ...

The iconic watch brand is sponsoring two major 2025 events: the April 28 Chaplin Awards Gala and the 63rd New York Film Festival, set for Sept. 26-Oct. 12.

The garage is buzzing at Daytona as the countdown gains steam before the Rolex 24. Last-minute prep work continues as the ...

The prestigious 24-hour long endurance race lived up to every possible expectation. The post The thrill of Daytona: Why the ...

We explore the characters and cuisines that come out after dark .

Austin Cindric is no stranger to Daytona. He won the 2022 Daytona 500 and now enters his sixth Rolex 24 race — albeit in ...

Kurt Busch, Tony Stewart and Kyle Busch also have chased a Rolex 24 win, as has Dale Earnhardt Jr., who made a celebrated 2001 debut in a No. 3 Corvette with his late father. — The history ...

The BMW M Endurance Challenge was Friday's main event at Daytona. The Rolex 24 cars got one last practice session ahead of Saturday's start.