Seiko has done the unthinkable and teamed up with Pepsi, creating official versions of a Pepsi GMT and Pepsi diver.

Seiko just made two official “Pepsi” watches. This isn’t the type of comedy you’d typically expect from Seiko, which is best ...

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary drinks giant. Two ...

The all-black 42.5mm GMT (ref. SSK007) pairs a black dial with a bi-directional red-and-blue bezel, the modern Pepsi logo at ...

The Jack Mason Strat-o-timer looks and feels like the Rolex GMT, but is much easier on the wallet for those who are budget-conscious.

Seiko has turned the fan-made “Pepsi” nickname into an official fizzy collaboration, teaming up with the soft drink giant .

From Hublot to Audemars Piguet, here's a look at some of the most luxurious watches in Mohammed Siraj's collection.

And more and more, the broader watch world is taking notice of this self-proclaimed “outsider." Last year, his collaboration ...

Seiko has stepped into the spotlight with its most playful and meta watch release yet: two limited-edition “Pepsi” watches ...

Anyone who’s ever bought or contemplated buying a secondhand Rolex watch, here’s some food for thought: If you had purchased ...

Seiko formalises beloved Rolex-fan nickname with watch world's first official Pepsi collaboration, the Seiko 5 Sports x Pepsi ...

In line with the trend of Swiss watches making gains on the secondary market, a new data-driven study has found ...