The partnership comes as Roblox aims to own 10% of all global gaming content revenue in the future, a goal that includes other aims, like hitting 300 million daily active users. While Roblox ...

Roblox notes that creator studio Twin Atlas used Commerce APIs in their games to sell physical products and ended up seeing six-figure commerce revenue during the first few weeks.

By Patrick Hearn Published May 15, 2025 Roblox Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it.

When creators who make and sell their own in-game items opt-in to the new regional pricing feature, Roblox will automatically set the “optimal local prices” for those items, according to Roblox.