Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel ...

Gamefam CEO Joe Ferencz ’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “ Roblox,” “Fortnite” and “Minecraft ...

Roblox Corporation announced they have partnered with Mattel to bring the worlds of Barbie and Polly Pocket to their game. For the next month, players will be able to add both franchises in ...