WATCH: After a viral ad campaign in which Planters mascot Mr. Peanut was killed, the beloved nut was reborn as "Baby Nut" in a viral Super Bowl ad – Feb 3, 2020 ...

She said Baby Yoda has added to this connection with Star Wars. "And of course we're going to welcome something that's so darn cute," Baker said. "We just really like to have fun.

Now beloved Baby Yoda is hitting the wrong nerve with some audiences, coming off as a tacky spin-off and showing up in a slew of NSFW (not safe for work) memes.