Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

As we move into 2025, let’s retire the overused phrase, ‘In the ever-changing media landscape.’ Today, the media environment offers more formats than ever before. Advising clients now demands ...

the way we approach public relations will require changing skill sets and an awareness of what is happening. Let’s review some of the current trends in this industry and what we can expect in ...

The understanding of community within a business and a public relations sense is evolving, and it's evolving for the better.

Public relations professionals must embrace a strategic, data-driven approach in 2025. This involves integrating paid, owned, ...

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

I cover digital trends in travel, media and entertainment ... In this environment, public relations firms have a monstruous challenge to stay relevant, by effectively communicating and telling ...

Adaptability is essential in the ever-changing profession of public relations. Trends change, media platforms evolve, and the audiences we target are continuously transforming. Professionals must ...

How Much Does a Public Relations Specialist Make? Public Relations Specialists made a median salary of $66,750 in 2023. The best-paid 25% made $92,290 that year, while the lowest-paid 25% made ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...

and staying on top of trends and issues while blowing your clients' horns, then this is the business for you. The public relations agency's advantages are that you get to use that creativity to ...