Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

As we move into 2025, let’s retire the overused phrase, ‘In the ever-changing media landscape.’ Today, the media environment offers more formats than ever before. Advising clients now demands ...

The understanding of community within a business and a public relations sense is evolving, and it's evolving for the better.

Public relations professionals must embrace a strategic, data-driven approach in 2025. This involves integrating paid, owned, ...

Below are the 12 most relevant trends identified by PR Newswire. Despite the proliferation of new forms of communication, press releases continue to be a fundamental pillar for public relations ...

and staying on top of trends and issues while blowing your clients' horns, then this is the business for you. The public relations agency's advantages are that you get to use that creativity to ...

I cover digital trends in travel, media and entertainment ... In this environment, public relations firms have a monstruous challenge to stay relevant, by effectively communicating and telling ...

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...

Bukky Robert-Taylor As the founder of an agency that has been in business for almost two decades; I have witnessed the ...