Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...