For instance, sometimes "Pro" means it's the most powerful option (like with iPhones), but sometimes there's an even more ...

Words like Pro, Max, Premium, and Plus are already overused in the tech world, and this new system might just make Dell’s product names sound generic. Plus, Dell is stepping away from names that ...

Audi’s alphanumeric naming conventions see another change that consolidates powertrains. Audi is making every product in its ...

The naming system is also used for some of Apple's other products as well, like the iPad Pro tablet, and the AirPods Pro earphones. Apple doesn't own the words "pro" and "max," Dell's executives ...

The new naming system will "make it easier for our customers ... explained that the rebrand aims to simplify product recognition for customers, similar to Apple's approach of anchoring products ...