As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...

The A-List agencies are navigating a shifting advertising landscape and thriving financially by innovating and embracing ...

The University of Pittsburgh at Bradford received 12 national higher education advertising awards for several creative ...

Transgender and equality advocacy groups are outraged over a series of political ads published in major newspapers.

The new campaign revolves around the theme of “acts of kindness” and encourages people to look beyond their differences. It ...

The 54th edition of Media Expo Mumbai is set to take place from 10-12 April 2025, at the Bombay Exhibition Centre, Mumbai.

Striking production and advertising workers at the Pittsburgh Post-Gazette have accepted a buyout offer, the Communications Workers of America union announced Thursday. The news comes after the ...

Zitron doesn’t consider himself a tech fatalist. He can still find what he calls “genuine magic” in tech, such as the use of ...

The ad space in print media saw a marginal 1% rise in 2024 compared to 2023, with more than 78,000 advertisers and 1.04 lakh brands investing in print advertising, according to the latest TAM AdEx ...

The partnership will launch an exclusive cashback scheme, where new TikTok advertisers can receive up to US$100 in ad credits.

Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of ...