Primark shoppers are praising an "elegant" dress after spotting it on TikTok. The retailer is well known for its affordable, on-trend products - and it may have a new hit on its hands. The Paula ...

YOUR summer wardrobe isn't complete until you find the perfect dress, and this season shoppers are flocking to Primark to bag one that's perfect for dressing up or down. The retailer is known for ...

Primark fans have been 'obsessing' over a 'flattering' and 'sophisticated' dress, 'perfect' for holidays and celebrating milestones, and at a budget-friendly price. People were quick to praise the ...

One dress that is exuding this effortless style is Primark’s embroidered midi dress. The white dress has short sleeves and is a mid length making it great for so many occasions. The embroidery ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

So if you're like me and are tired of having to wear maxi dresses when it's boiling hot, see which viral mini frocks, including trending Primark numbers, will cover your dignity - and the ones ...