Several shoppers said they didn't know Primark offers the £2.50 range, which could be the best-kept secret among fans.

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

BARGAIN hunters are going wild and racing to their nearest Primark store, desperate to get their hands on brand new, ...

Posting on TikTok as @Beautyglowgirl, the content creator shared how shoppers can enjoy scents similar to high-end perfumes ...

Deb Taylor emerged empty-handed from her branch of budget fashion retailer Primark in Southampton, southern England, complaining that“even the cheap ...

While I was standing there, one woman came to receive food and drink with no shoes on. She had been walking around on the ...

It is available in stores and online via Primark's Click and Collect service. Taking to TikTok, Primark's official Lincoln store account uploaded a video of the dress, much to shoppers' delight.

Deb Taylor emerged empty-handed from her branch of budget fashion retailer Primark in Southampton, southern England, ...

Himanshu Chakrawarti on Rangita, its model of targeting value-conscious shoppers through quality products, contemporary styles at great prices ...

Tesco's the latest store to drop a range of Jellycat dupes, and shoppers have a hack for the £4 toy to make it last all year ...

Customers have been flocking to social media to share their excitement over Primark's 'cute' range they didn't know existed ...