Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Developed alongside award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins, the range will be ...

LONDON — Primark has teamed with Victoria Jenkins, the founder of Unhidden Clothing, on a 49-piece adaptive clothing range for men and women that will go on sale from Jan. 28. The collection will be ...

Retail prices range from £12 for a men’s padded gilet, which includes a magnetic zip, large pockets for medical devices and tube access, to £24 for a women’s knitted jumper that features double-ended ...

Primark has unveiled a new affordable 49-piece adaptive clothing range for men and women which includes wardrobe staples based on Primark’s bestsellers – from trench coats and tees, to jumpers and ...

Primark has unveiled its new adaptive clothing collection that has been created in partnership ... Ahead of its launch in stores later this month, Primark has showcased the range for men and women at ...

In a campaign video launched by Primark, one model with a prosthetic leg praised the accessible zips on the men’s trousers ... it comes to fashion and buying clothing, with 80 per cent of ...

Primark have released a new collection designed with disabilities in mind, as the retailer builds upon their 'adaptive' underwear collection. The collection was designed in collaboration with Victoria ...

Retail prices range from £12 for a men’s padded gilet ... be available from 28 January in 31 stores nationwide and via Primark’s click and collect service, which is on offer in 113 UK ...

“We’ve developed a range that focuses on timeless wardrobe staples that are carefully designed to be versatile and affordable. It has been amazing to collaborate with Victoria Jenkins, founder of ...