Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin ...

Unseasonal weather and shaky consumer confidence has contributed to a dip in Primark’s UK sales. In a trading update for the 16 weeks to 4 January 2025, Primark’s owner Associated British Foods (ABF) ...

With this initiative, the brand is not only making a business-savvy decision but also taking meaningful steps to foster inclusivity in the retail sector.

Following the debut of adaptive women’s underwear in 2024, Primark has expanded its offerings of clothing for disabled people ...

Clothing retailer Primark has unveiled a new affordable 49-piece adaptive clothing range for men and women which includes wardrobe staples based on Primark’s bestsellers - from trench coats to jeans, ...

AB Foods operates in 56 countries around the world, with Primark recently launching its first US marketing campaign in New ...

Primark has reported a sales drop of 4% in the UK and Ireland for Q1 with an industry experts noting womenswear was ...