Yet in the last ten years, the brand has enjoyed a new level of loyalty from its customers ... everything from Christmas jumpers to Valentines cards. Greggs has over 2000 stores across the ...

By catering to this audience, Primark is not only addressing a gap in the market but also fostering loyalty among a group of consumers who have historically been overlooked. Inclusivity also ...

Most industry experts are agreed that Primark’s “bold move” of not passing cost increases on to customers at a time when spending is already squeezed, could drive loyalty. Sarah Painter, vice ...