If you're a fan of the UK sweetheart's laid back, preppy style, you won't want to miss out on this viral stripy top dupe that ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Developed alongside award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins, the range will be ...

The high street stalwart has developed a new 49-piece adaptive clothing line for shoppers with temporary and long-term ...

Following the debut of adaptive women’s underwear in 2024, Primark has expanded its offerings of clothing for disabled people ...

FASHION Editor Clemmie Fieldsend is sick of seeing cartoon clothing on grown-ups and asks psychologist Emma Kenny why adults ...

The fashion chain’s like-for-like sales in the UK and Ireland — which account for almost half of the total — fell more ...

Primark's new collection is now available in Liverpool. The retailer's affordable 49-piece "adaptive clothing" range for men and women, which includes wardrobe staples from trench coats and tees, to ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The collection – the first of its kind from a high street retailer – includes a smart, white women ... fastening on the clothes due to limited function in her hands. Primark’s research ...

Two Glasgow Primark stores will be offering a new clothing line for disabled shoppers. Primark worked with the disabled community to produce the range which will be available from8.

LONDON — Primark has teamed with Victoria Jenkins, the founder of Unhidden Clothing, on a 49-piece adaptive clothing range for men and women that will go on sale from Jan. 28. The collection will be ...