The fashion retailer's take on a popular jacket trend that's inspired countless designers could save shoppers hundreds ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

A YOUNG woman was left with horrific burns after using her Primark water bottle. Jess Wilson suffered from burns so badly ...

Meet the dupe fanatic who has manged to fill her wardrobe and bathroom cabinet with luxe-feeling buys without forking out ...

Primark's alternative to a £1,500 Moschino bag, a £200 Radley option and a £260 Kate Spade accessory is cheaper than a ...

Rachel Davey, 29, has always been a fan of a bargain but started hunting out more alternatives for her favourite perfumes and makeup after finding herself unemployed two years ago ...

CALLING all Primark fans – the seamless crop tops are BACK, and they’ve had an upgrade. If you were obsessed with the ribbed camis that sell out every summer but weren’t quite quick ...

WITH just over three weeks until Valentine’s Day, if you want to level up your accessory game for next month, you’ve come to the right place. Luckily for bargain hunters, Valentine’s Day has ...

A Lidl, Home Bargains, Primark and Aldi fan saved £500 last year filling her home with all the trending bargains that are 'just like more expensive brands'. Rachel Davey, 29, has always loved finding ...

Leanne praised them as 'so buttery soft', while Primark's own website labels them as 'perfect' whether you're heading to a workout class or just lounging at home. It added: "They're designed with ...

a hit to his reputation and a decrease in his brand's value before his contract renegotiation with the record label this year. The suit added that UMG "understood the recording's inflammatory and ...

A new government proposal to display nutritional labels on the front of food packaging is aimed at helping Americans make more informed choices about what they eat. An eventual side effect ...