The fashion retailer's take on a popular jacket trend that's inspired countless designers could save shoppers hundreds ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Primark's alternative to a £1,500 Moschino bag, a £200 Radley option and a £260 Kate Spade accessory is cheaper than a ...

A man threatened Morrison's Daily staff before stealing all the cigarettes from the shop. Police were called to the store on ...

Primark customers are buzzing after the retailer launched a 'classy' trench coat that could easily be mistaken for a pricier designer brand. The budget-friendly store has wowed shoppers with its ...

A YOUNG woman was left with horrific burns after using her Primark water bottle. Jess Wilson suffered from burns so badly ...

CALLING all Primark fans – the seamless crop tops are BACK, and they’ve had an upgrade. If you were obsessed with the ribbed camis that sell out every summer but weren’t quite quick ...

Meet the dupe fanatic who has manged to fill her wardrobe and bathroom cabinet with luxe-feeling buys without forking out ...

Rachel added: "I go to Primark a lot. I have been looking on ... The bargain hunter said: "People will pay a lot for the label." For her hair, Rachel uses Lidl's Cien Luxurious Lengths shampoo ...

Rachel Davey, 29, has always been a fan of a bargain but started hunting out more alternatives for her favourite perfumes and makeup after finding herself unemployed two years ago ...