Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Customers have been flocking to social media to share their excitement over Primark's 'cute' range they didn't know existed ...

Many were unaware of Primark's stationery collection, which might be the best-kept secret among enthusiasts. In good news for bargain hunters, Emma Jayne, known as @Emjayneee on TikTok, let stationery ...

Several shoppers said they didn't know Primark offers the £2.50 range, which could be the best-kept secret among fans.

Primark shoppers have revealed they swear by an £18 backpack that's "ideal for hand luggage." The quilted backpack, which is available in black, beige or leopard print, received high praise after ...

The dessert machine is one of the many cooking stations in Hello Kitty Island Adventure, allowing you to whip up tasty treats ...

New relaxing sandbox life game Hello Kitty Island Adventure is off to a strong start on Steam, so developer Sunblink hands ...

Becoming friends with your favorite Sanrio characters involves learning their likes and giving them their favorite gifts, all ...

Kylie Jenner threw the ultimate Hello Kitty and “Minions”-themed parties for her kids’ back-to-back birthdays. The Khy founder took to her Instagram Story Friday to give fans a glimpse into her ...

Kylie Jenner threw the ultimate Hello Kitty and “Minions”-themed parties for her kids’ back-to-back birthdays. The Khy founder took to her Instagram Story Friday to give fans a glimpse into ...

Kylie Jenner threw a Minions-themed third birthday party for her son Aire after her daughter Stormi's Hello Kitty-themed ...

Her work has previously appeared at NPR, Wired, and The Verge. You can time travel in Hello Kitty Island Adventure, and while it’s one way to supercharge your playthrough, doing so comes with ...