The U.S. workshops will take place at Primark stores at the Staten Island Mall in Staten Island, N.Y. and Tysons Corner Center in Tysons, Va. on June 12.

It an extension of the brand's global creative platform with an aim to educate Americans on what it means to be "so Primark," the company stated. The campaign includes two, 30-second “hero” spots.

Italian sportswear brand Kappa has confirmed a collaboration with the affordable high-street giant Primark. Kappa is the latest licensed name Primark has worked with following a Hello Kitty ...

If there is one thing you will find in Primark, it is collaborations with some of the best-known brands around the world - but the brand's latest collection has divided shoppers. Recently ...