Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Global brands are turning to Indian garment manufacturers due to political unrest in Bangladesh. This shift has led to ...

BARGAIN hunters are going wild and racing to their nearest Primark store, desperate to get their hands on brand new, ...

Primark have launched a brand new range of Hello Kitty items which shoppers say are 'beautiful' and they 'love'. Taking to ...

SHOPPERS are going wild and are legging it to their nearest Primark store, desperate to get their hands on a brand new travel rucksack. So if you’re lucky enough to be jetting abroad any time ...

Fans of Djerf Avenue are running to Primark for fruit-themed sleepwear and night-time essentials. While fans love the luxury ...

Federico also reports to Kevin Tulip, president of Primark U.S. In August 2024, Primark launched its first brand campaign in the U.S., titled “That’s So Primark.” Primark’s foray into the U.S. seems ...

Scheduled to commence in March, Fairhill Shopping Centre in Ballymena reveals extensive internal revamp and branding project ...

Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction of the price. The cheap fashion store have introduced a new collection ...