Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

"It’s surrounded by modern buildings like Primark and Mountain Warehouse - me, personally, I don’t feel that it’s a problem." Nikki Davies, 50, from Earlham, said she hoped the billboard could serve a ...

"It’s surrounded by modern buildings like Primark and Mountain Warehouse - me, personally, I don’t feel that it’s a problem." Nikki Davies, 50, from Earlham, said she hoped the billboard ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Primark shoppers have revealed they swear by an £18 backpack that's "ideal for hand luggage." The quilted backpack, which is available in black, beige or leopard print, received high praise after ...

Primark customers have been raving about an £18 backpack that's "ideal for hand luggage". The quilted bag, available in black, beige, or leopard print, has received rave reviews after Primark ...

Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

If you're on the hunt for an affordable yet thoughtful Valentine's Day gift, Primark may have just the solution. The retailer has impressed shoppers with its new range of items that can be used to ...

Primark has launched a new £3 moisturising lip buff that's causing a stir among beauty enthusiasts, with some comparing it to REFY. The brand's beloved lip buff, priced at £16, is a favourite ...

Specifically, green is emerging as the go-to colour of the moment, and it's particularly evident in Primark's newest collection. Alongside a fresh and vibrant homeware range, Primark has unleashed ...

But with Primark’s new range of adaptive clothing, I’m minded to break my own rules. It isn’t the first time a company has recognised that, yes, there are people in this country for whom eve ...

And now, shoppers have found the perfect winter buy to stay toasty while looking luxe. Primark shared a video of their new collection of dressing gowns and there's something for everyone.