Fashion retailer Primark launched its first advertising campaign in the U.S. last week. The Ireland-based retailer first entered the U.S. in 2015 and operates 25 stores across the nation.

Primark has a big presence in Europe, but it's now opening clothing stores in the US. The chain sells affordable items, putting it in competition with Old Navy and T.J. Maxx. I visited a Primark ...